Podcasting has become a powerful visibility tool, and podcast guesting has almost become mandatory for anyone who wants to grow a personal brand. A few years back, people would ask; what is a podcast, but not anymore. “ Podcasts aren’t just for geeks anymore; they have become mainstream and can even shift public opinion.
Presidents, actors, musicians, and businessmen all get on podcasts, and certainly you should too.
It's no secret that podcasting has exploded in popularity. According to Ofcom, "Over 20% of UK adults now listen to at least one podcast a week". And in the US, 70% of people listened to podcasts at least once, according to Edison Research. That's millions of people!
Now, imagine how far your voice can reach when appearing on other podcasts.
So, how to become a guest on a podcast?
How To Get On Podcasts - Tips From PR Experts
Getting on podcasts may seem like hard work, and it sometimes is, but using our methods, you can get booked on at least two podcasts a month, resulting in 24 podcasts a year, making your voice heard by millions.
If you want to get booked on podcasts but don’t want to do the hard work, Saspod is a serious podcast booking agency worth trying.
Step 1: Prepare A Media Kit
Before outreaching to become a guest on a podcast, you need to create a podcast media kit.
Since successful podcast shows get dozens of requests every week, having this as a tool will make it easier for them to understand exactly what you are all about and if you would be a good fit for their podcast.
A good podcast media kit should include the following elements.
- Your Name & Title
- One Professional Portrait Photo
- An “About Me” Section
- Stats About Your Social Media Audience
- Topics You Can Discuss
- As Featured On Section
- Contact Details
You can create your own podcast media kit using Canva.
Step 2: Be An Attractive Guest
As part of your preparation before getting booked on podcasts, ensure that all your online presence looks attractive.
Build a website for your personal brand, or dedicate a page on your website to it. On that page, include as much information about yourself as possible, similar to a Wikipedia page.
This will be useful if someone is googling your name or using AI to learn more about you before deciding to feature you on the podcast.
Get all your social media in order, and ensure you look professional on every platform.
It’s more likely to get on a podcast if your online presence is spot on.
Step 3: Get On Pocasts That Need Your Expertise
It’s time to find podcasts to be a guest on, but you shouldn’t try to get booked on any podcast. Focus on shows that would benefit from your expertise and ignore everything else.
Start with niche podcasts; they are always looking for guests and work your way up to established names such as “How I Built This.”
How To Get Booked On Podcasts - 5 Proven Methods
Getting booked on podcasts is a continuous effort, and using multiple methods will yield better results. But simply, it’s all about becoming an attractive, useful resource for the podcast and its audience.
Here is what podcasts look at before deciding to book a guest on a podcast
- They want to know that you are an expert in the subject matter
- Podcasts need interesting stories, so you will need one
- You have good public speaking skills, you are engaging, and to the point
- You have a good-quality podcast microphone and video equipment (if remote)
- You have a good follower base, and you share others’ content
If you tick these boxes, you’ll be inundated by podcast guesting opportunities.
Method 1 - Cold Outreach
Yes, you can use good old cold outreach to get booked on podcasts. If you target the right podcasts, this method can generate good results, but it is indeed a grind. Statistically, you can expect to get on one podcast by pitching 10.
Use this outreach template to simplify the booking process.
Method 2 - Use Podcast Matchmaking Services
We know that both guests and podcasts are trying to find each other, and what could be better than a platform to facilitate exactly that? You can use platforms designed for connecting guests with podcasts and receive invitations without lifting a finger.
Popular platforms used to get on podcasts are:
All you need to do is sign up with them, complete your profile, and wait to get booked on podcasts.
Method 3 - Use a PR Media Platform
Recently, platforms such as Featured, Qwoted, and Sources of Sources have been used by podcasts to find relevant expert guests.
Podcasts that advertise on these platforms tend to be very reputable, so getting featured on that kind of podcast can be a powerful authority boost.
All you need to do is create an account on these platforms and pitch yourself once you find an opportunity.
Method 4 - Networking
Making your presence at a local networking event can be the golden ticket to being featured on a podcast. Many business owners run podcasts, so talking to them face-to-face can make an impact and land you on their shows.
Method 5 - Use a Podcast Booking Agency
This is probably the most effective strategy because it will 100% guarantee placement on multiple shows. A podcast booking agency has connections with multiple podcasts and knows the ins and outs of podcast guesting.
Good podcast booking agencies will even help you prepare for the interview, learn podcast guesting etiquette, and communicate with the podcast on your behalf.
Promote Your Show After Getting on A Podcast
There’s nothing worse than being invited onto a podcast as a guest… and then going completely radio silent when the episode goes live, not sharing it, not promoting it, not even mentioning the conversation you were given a platform to have.
Yeah, this happens more often than you think.
Ensure you use podcast promotion techniques and you make that episode a success; it’s not just the host’s responsibility, it’s yours too.
If you do your fair share of promotion, you may get invited again, or you may even be recommended on other podcasts.
Everybody wins!
Why Getting Booked on Podcasts - 5 Reasons
Visibility & Authority
Getting featured on a podcast in your niche promotes you to your target audience and lifts your visibility & authority.
Podcasts can define you as a thought leader by giving you the platform to offer first-hand accounts, in-depth research, and original points of view. You get exposure over multiple audio and video platforms, social media, blogs, and even the press.
Podcast guesting is another tool in your PR arsenal.
Uninterrupted Conversation
Podcasts are long-form, continuous conversations and are set apart from conventional marketing. In 30 to 60-minute episodes, you can explore specifics, address industry issues, and offer practical tips.
This style lets your message really connect with listeners more than hurried social media updates or fleeting references.
Networking
Being a guest not only serves the podcast audience. It helps build your name up within the industry, boosting your reputation.
A podcast host often knows a lot of people. Getting to know them and connecting your networks could open even more doors.
Just one podcast appearance can generate multiple contacts and potential business leads.
Content Marketing
As a guest on a podcast, you are marketing your brand, name, or business.
Naturally, it boosts your image without seeming overly commercial.
You also have access to all this amazing content that you can repurpose. Cut your interview up into short clips and share them on social media. Or, transcribe the interview into blog posts or newsletters. Think outside the box. One podcast episode can give you weeks' worth of extra marketing content.
Interested to learn more about marketing? Here are the best marketing podcasts.
Authenticity
Usually, podcast listeners are involved and devoted. Each week, they tune in to listen as they trust their host. When you are introduced as an expert, the audience is more open to what you have to say.
Become That Guest Who Gets Booked Again!
A single podcast guest appearance is excellent, but cultivating connections with hosts and their fans can open more doors. Podcasting is more than a one-time marketing tool because it fosters actual conversations and continuing relationships.
Share your podcast on social media, thank the host, and stay in touch after your episode airs. Simple thanks emails can go a long way. If the talk went well, you may even suggest a follow-up episode or a guest appearance on another show they prefer. Many podcast hosts value returning guests who offer new perspectives and value.
Mastering podcast guesting is about becoming a trusted voice in your field or on a specific topic, not just getting booked.
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