Saspod Blog

Dynamic Ad Insertion (sometimes more accurately called Dynamic Audio Insertion) is a new technology that solves the problem of outdated, irrelevant advertising in podcasting. It works by allowing certain audio segments of the show to be changeable at a later stage, in contrast to ‘baked-in’ podcast audio, which remains the same for eternity. So, how is having replaceable audio in your podcast an advantage? 

There’s a better way to grow your podcast than Facebook and Google ads. Most podcast apps now offer some kind of pay-per-tap advertising option. When a user searches a podcast app for “baking tips”, they’re not looking for a website or tutorial video. They’re looking for a podcast or episode. Let’s check out how 5 of the leading podcast apps allow you to display in-app ads and drive traffic to your show.

It is obvious why you would want to secure a sponsor for your podcast, the question is how to do it? In this article, I will uncover all about podcast sponsorship, I will show you a few ways you could monetize your podcast, when it’s time to do it and where to find your sponsors.

Let’s face it: podcasts cost money. To create engaging and creative content, you’ll need to buy the right equipment, have help with editing (Saspod can help with that) and even just get coffee for recording days. We know that, but believe it or not, your listeners also know that, and some want to help you monetize your podcast.

Podcast monetization is the process of turning your podcast into a revenue-generating venture. It involves leveraging your podcast’s content and audience to create a sustainable income stream through various methods. Whether you’re a seasoned podcast host or just starting, understanding the intricacies of podcast monetization is crucial for long-term success.