Why You Need an Internal Company Podcast

Are you thinking about adding a microphone to your next great business idea?

Corporate podcasting has quietly evolved from a niche experiment to a powerful communication tool embraced by forward-thinking companies. Whether you're aiming to strengthen company culture, deliver more engaging internal comms, or share knowledge at scale, internal podcasts offer something few other mediums can: intimacy, accessibility, and the freedom to listen on your own terms.

But with so many terms floating around—private podcasting, internal comms podcasts, enterprise solutions—it's easy to feel overwhelmed before you even hit "record."

Here, we break down the key concepts and common terminology and offer a roadmap for making sense of the corporate podcasting landscape. Whether you're a comms pro, HR leader, or curious creative, consider this your go-to guide for turning headphones into a strategic asset.

What Is Corporate Podcasting?

Corporate podcasting refers to the creation and distribution of audio content by businesses for either internal or external audiences. Much like traditional podcasts, a corporate podcast can cover a wide range of topics. And there’s always a strategic focus tailored to the company’s goals, values, and messaging.

There are two types of corporate podcasts:

1. Public-facing – designed to enhance brand authority and share thought leadership.
2. Private – used to share executive updates, training content, employee spotlights, or culture-building stories. They offer a more personal and engaging alternative to emails or slide decks.

In this article, we’re focusing on everything private internal podcasts.

What Makes A Corporate Podcast Successful?

Successful corporate podcast production involves more than just recording a conversation. It includes strategic planning, content development, and, often, working with external partners or in-house teams to handle the full corporate podcast production process.

As the medium grows, many organisations are exploring different corporate podcast ideas. You could produce a series focused on leadership development, with episodes tackling industry trends or internal success stories. 

Choosing the right corporate podcast hosting platform is also essential, especially if you're producing private content that needs to be secure and accessible only to employees.

Why You Should Start Internal Podcasting

In today’s fast-paced, hybrid-working world, keeping employees informed and engaged is more challenging than ever. That’s where internal podcasting comes in. 

Whether you're launching a one-off internal company podcast or planning a full series of internal corporate podcasts, audio is proving to be one of the most flexible and human ways to connect teams across departments, time zones, and schedules.

Lengthy emails are boring. Static intranet posts are old news.

Internal podcasts are not just a trend. They improve culture and communication within a company.

You can use them to communicate directly to their employees in their own voices, therefore fostering openness and trust. It's a scalable instrument for spreading knowledge, honoring success stories, and making important announcements.

8 Benefits of Having A Company Podcast

Want to know more about the specific benefits of launching a company podcast? 

According to a studio by UStudio,

“73% of respondents would rather listen to a podcast than sit in an hour-long company meeting.”

This is staggering evidence that internal podcasts are the future in keeping your teams engaged and energized.

Some of the most impactful benefits include:

1. Accessibility
2. Build connection and trust
3. Support learning
4. Create a knowledge-sharing culture
5. Secure and scalable communication
6. Enhances your internal comms strategy
7. Positions you as a forward thinking leader
8. Encourages feedback and dialogue

Let’s look into each of these benefits of having a company podcast in detail.

1. Accessibility

An internal communications podcast allows employees to listen on the go, while commuting, exercising, or taking a break. This format respects their time and gives them the flexibility to tune in when it suits them.

2. Build Connection and Trust

Hearing a CEO or manager speak directly in an internal company podcast can add warmth and authenticity to any message. This is what emails often lack! 

An internal podcast can makes leadership more relatable, help foster a sense of connection, and improve company culture.

3. Support Learning

Onboarding new hires? Easy. Get them to listen to past episodes. Need to share expert insights? Simple. Record them and circulate with the relevant people.

Internal communication podcasts are an excellent tool for continuous learning. You can create bite-sized episodes that reinforce key messages or offer training refreshers.

4. Create a Knowledge-Sharing Culture

Podcasts have the opportunity to spotlight team successes and bring superstar employees forward. Episodes could interview subject-matter experts or highlight new initiatives for the direction of the company. The possibilities are endless.

Creating a knowledge sharing culture helps boost morale within teams and promote cross-functional understanding. An engaging internal comms podcast can be a powerful storytelling platform.

5. Secure and Scalable Communication

With the right tools, you can create private, secure access to your podcast for internal communications, ensuring sensitive updates stay within your organisation.

6. Enhances Your Internal Comms Strategy

A podcast internal communications approach integrates smoothly with existing channels. It adds a dynamic, personal element to your internal business comms and can be used to reinforce messages shared via email, Slack, or town halls.

7. Position You as a Forward-Thinking Employer

Launching an internal comms pro podcast shows that your organisation values innovation and understands how people like to consume content today. It signals to current and future employees that you're serious about communication, and keeping up with evolving technology.

8. Encourages Feedback and Dialogue

Podcasts for internal communications can be interactive, encouraging listener questions, feedback, or even employee guest features. This helps foster a two-way communication culture – crucial for a healthy workplace environment!

How To Create A Private Podcast

Starting a private podcast for employees may sound complex, but with the right plan and tools, it can be straightforward and scalable. 

Whether you’re a large organisation looking for an enterprise podcast solution or a smaller team aiming to enhance internal comms, here’s how to create an impactful and secure private internal podcasting setup from scratch.

Strategy

Define your purpose and your audience.

Just like starting a podcast in general, you need to have a clear outline of who you’re talking to and why.

Are you creating a podcast for employees to improve engagement? Share leadership insights? Deliver training content? Understanding the goal will help you shape the format, frequency, and tone.

This strategic clarity also helps align your podcast team, ensuring everyone, from HR to internal comms, is on the same page. 

Early planning is essential, whether you choose to keep the work in-house or outsource to a podcast company.

Content Creation

Plan engaging and relevant episodes.

With the strategy in place, begin mapping out your content. Start by choosing formats that suit your audience. These could be:

• Q&As
• Interviews
• Leadership updates
• Storytelling segments 

Explore best practices from podcast companies and study formats from case studies. If you're working with a podcast production company, lean on their expertise to help shape compelling scripts and ideas.

Remember: clarity, consistency, and tone are key when you're producing content meant only for internal ears.

Podcast Production for Internal Podcasts

Production quality matters, even for private, internal use. 

Audiences expect clean audio, good pacing, and thoughtful editing. You don’t need a full podcast studio, but investing in decent equipment (like good podcast mics) and a simple editing workflow goes a long way.

You might choose to produce everything in-house or work with a specialist in internal podcast production to ensure quality and save time. Either way, following essential practices for using podcasting as a communication medium will make a big impact.

Hosting Services for Internal Podcasts

Once your episodes are ready, you’ll need a safe and secure way to distribute them. This is where a private podcast app or dedicated hosting platform comes in. 

These tools allow you to publish episodes behind a login wall, restrict access by email domain, or even integrate with your existing employee portal.

Look for platforms that specialise in private podcasts and enterprise podcast solutions. They’ll typically offer features like analytics, user access controls, and mobile-friendly players.

Saspod offers podcast hosting services. Our development team can make your RSS feed private within a day!

How Employees Listen In

Once your private internal podcasting setup is live, the next step is making sure it’s easy and enjoyable for employees to tune in. One of the biggest advantages of a podcast for employees is its flexibility: people can listen while commuting, taking a break, or working through admin tasks. But access and user experience are key.

Here’s how listeners typically engage with employee-specific corporate podcasts:

Additional Tips to Boost Engagement

• Send Regular Reminders: Include podcast links in weekly internal comms to prompt listening.
• Feature Real Voices: Involve staff in the show—interviews or shout-outs make it more relatable.
• Track and Adapt: Use analytics from your podcast company or hosting provider to understand what content resonates.
• Offer Recaps: Not everyone will listen to every episode. Summaries or transcripts help reach wider audiences.

Who Is Internal Podcasting For?

It’s a common misconception that internal podcasting is only suited to large, global corporations with big budgets and dedicated media teams. In reality, private internal podcasting is flexible and scalable. It is a valuable communication tool for organizations of all sizes and sectors.

Are you a fast-growing startup? What about a nonprofit? Or perhaps a remote-first tech company? 

Regardless of who you are, a podcast for employees can strengthen connection, improve transparency, and share knowledge in a way that feels personal and accessible.

Ready to Inspire, Inform, and Connect With Your Team?

If you’ve been considering a company podcast or looking to level up your internal communications podcast, there’s never been a better time to get started. Corporate podcasting is no longer a luxury reserved for global brands. It’s a powerful, accessible tool for teams of all sizes to share ideas, drive engagement, and build a stronger internal culture.

Whether you're aiming to launch your first internal podcast, streamline your corporate podcast production, or explore a secure, scalable private podcast setup, the opportunity to engage your team through audio has never been greater.

Here at Saspod, we are experts in assisting businesses in making powerful podcasts. We take care of everything, from planning and content creation to expert production and safe podcast hosting.

So, final question. Are you ready to bring your internal podcasting vision to life? Get in touch with Saspod now to help you have your voice heard both inside and outside of your company.