1: IT MAKES THE FINAL PRODUCT SOUND BETTER, ATTRACTING MORE LISTENERS TO YOUR SHOW.
It may look easy or hard, but I can tell you that! Podcast editing is a job in itself, and without proper knowledge and skills, you will never get that polished, flawless sound. Many podcast editors are audio experts who know how the sound works and how to use the tools effectively to make your podcast sound amazing. Learning how to use an EQ, a compressor, or a complex tool such as RX 8 takes a lot of time. It takes YEARS! An audio engineer with a lot of experience can make your podcast shine. It will ultimately drive more listeners to your show.
2: THE SECOND REASON WHY OUTSOURCE PODCAST EDITING IS TIME!
Your podcast may be a promotional tool for your business, or it may just be something you enjoy doing. Whatever it may be, editing can become tedious! For every hour of raw audio, an experienced editor takes an average of 3 hours to edit an entire episode. This time may be spent on something else, such as running your business, having dinner with your family or even talking to your new clients. Do your calculations, and if outsourcing your podcast editing makes sense to you, do it!
Time means money!
3: YOU DON’T HAVE THE TOOLS.
Yes, you might say, you need only a cheap pair of headphones, a free DAW such as Audacity or Garageband and a computer! This might be a good option if the audience you seek is just your family, work colleagues and friends. The sad truth is, your show will always have flaws, a cheap pair of headphones won’t allow you to take the right EQ decisions (if you know-how EQ works in the first place). Audacity and Garageband have very basic tools for audio repair, in case you record interviews via Zoom for example, or you record in a less ideal environment. The point is that studios pay a fortune for audio software, and they do it because they solve a certain issue that a free tool won’t. Some of the tools we use at Saspod are Cubase 10, iZotope RX 8, Soothe2, and I could go on and on.
4: THE SUPPORT YOU GET ALONG THE WAY.
When choosing to work with a podcast editor, you don’t just get a service; you also get the support you need. You most likely fell into a rabbit hole finding a solution to your problem on forums at some point. Usually, professional podcast producers offer unlimited support, and they would have a solution for any issue you may experience. Don’t forget, they do this for a living! Here at Saspod, we always make sure that our clients get the best audio quality right from the recording stage. We do this by closely communicating with the client throughout the collaboration.
5: ADDITIONAL SERVICES AND EXPERTISE.
Some podcast production companies offer more than just audio editing. Here are other aspects of your podcast you might be able to outsource:
- Show Notes
- Sound Design
- Voiceovers
- Jingle Production
- Video Editing
- Podcast Management
- Transcriptions
CONCLUSIONS
It doesn’t matter what stage in your podcasting journey you are at. A podcast editor will bring a lot of value to your show and your business, leading to a larger audience. It is even more important to outsource podcast editing if you’re just starting out. Bad audio is no excuse, no matter how good the topic may be. There are thousands of podcasts out there, and probably at least 10 in your niche. A good message and a clear voice are the only combo that will get you on top!
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