The Apple Podcast Charts are the single largest target at which podcasters can aim. While Apple didn’t invent podcasting, it did popularise it. So it’s no surprise that 20 years later, they make the rules! They control everything, from the “Terms of Service” to the trends that establish what gets to be listened to or not. In other words, tomorrow’s hit shows have to go through Apple first.
The New and Noteworthy category on iTunes is the holy grail of podcast promotion. It’s like the front page of podcasting. So, if your aim is rapid podcast growth, it’s a good target. Win a spot, and you’ll enjoy overnight popularity, a large new audience and probably advertising opportunities. Read on to find out how to go about getting your podcast listed in New and Noteworthy.
If you’re putting more than the minimum into your show, how do you attract the right type of listener? Let’s share with you 4 podcast promotion tactics that work every time!
