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The Pod Files - A Content Marketing Podcast in a Creator Economy World
Are you a business owner trying to market your venture through content marketing? Are you struggling to get an ROI with your marketing?
If the answer is yes, this podcast is for you!
In this ever-changing world, it is imperative to stay up to date with the latest developments in the creator economy. Have you ever wondered why certain businesses using content marketing succeed while others struggle to put content out there?
Tune in and learn the secrets of running a successful business in the creator economy and elevate your business’ creative department so it actually generates results.
This podcast is made possible by Saspod - https://saspod.com
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Inside European Podcasting: Lessons on Growth, Global Perspectives, and Community from Andreea Coscai
In this episode of The Pod Files, host Bogdan Bratis welcomes Andreea Coscai, a Romanian podcast producer, marketer, and co-founder of Podvision. Andreea shares her international journey, having lived in China and the United States before returning to Romania. She talks about her beginnings in podcasting, inspired by her mentor and exposure to the power of audio storytelling, and details her experience working with Tink Media, where she helps podcasters scale their shows internationally.
A large part of the conversation centers on strategies for growing podcast audiences, with Andreea emphasizing the importance of connecting with existing podcast listeners through approaches like feed swaps, guesting, and pitching to podcast newsletters. She also stresses the value of building relationships within the podcasting community, rather than just focusing on gaining new listeners through paid ads.
The discussion explores the European podcasting landscape, highlighting which countries have the strongest markets and how Eurowaves, Andreea's new newsletter, aims to bring together podcasters from across Europe. The episode also covers the differences between audio and video podcasting trends in various regions, the importance of sustainability and authenticity in podcast production, and common challenges and mistakes in marketing podcasts.
Finally, Andreea shares success stories from her work, including rapidly growing audiences for clients by leveraging strategic partnerships and outreach. The episode blends practical advice, industry insight, and personal anecdotes, making it a must-listen for podcasters looking to expand their reach.
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