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The Pod Files
Are you a business owner trying to market your venture through content? Are you struggling to get an ROI with your marketing?
If the answer is yes, this podcast is for you!
In this ever-changing world, it is imperative to stay up to date with the latest developments in the creative economy. Have you ever wondered why certain businesses using content marketing succeed while others struggle to put content out there?
Tune in and learn the secrets of running a successful business in the creative economy and elevate your business’ creative department so it actually generates results.
This podcast is made possible by Saspod - https://saspod.com
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The Power of Audio Branding in Marketing with Voice Over Actor - Jodi Krangle
Jodi Krangle, an experienced voice-over actor and host of the "Audio Branding" podcast, joins Bogdan Bratis on "The Pod Files" to discuss her journey into voice acting and the importance of audio branding. Jodi shares her journey into the industry, including her previous work with the CNIB, and her transition from SEO and internet marketing to full-time voiceover work. She emphasizes how audio provides the emotional connection in media and how critical it is for brands. They talk about the impact of AI in podcasting, with Jodi expressing that while AI can be useful for productivity, it lacks the human connection essential for truly engaging audio. Jodi also discusses her podcasting process, the value of building strong guest relationships, and why she’s passionate about advocating for sound in marketing and branding. The episode wraps up with some fun, light-hearted questions and a look at Jodi’s proudest professional accomplishments.
(00:00) Intro to Jodi Krangle & Audio Branding
(01:16) Personal Benefits of Podcasting
(03:06) Jodi’s Career in Voice Acting
(04:17) Origin Story: Volunteering at CNIB
(06:05) Website & SEO Early Days
(08:09) Voiceover Requires Acting
(09:17) Podcast Inspiration & Evolution
(12:33) The Importance of Peace & Balance
(15:05) Shift to Audio Branding
(17:21) Emotional Power of Sound
(21:08) The Challenge of AI Voices
(23:07) AI Creativity – Pros and Cons
(28:10) Restoration & Enhancement with AI
(33:19) Why Jodi Loves Podcasting
(36:27) Importance of Sound in Everyday Life
(38:54) Mystery Box Q&A Segment
(45:50) Jodi’s Career Highlights
(47:10) Favourite Sonic Logos
(50:13) Lessons from Early Mistakes
(52:25) Choosing Integrity in Projects
(54:35) Bogdan Answers Jodi's Signature Question
(57:01) Wrap-Up & Final Thoughts
Follow Jodi Krangle:
Jodi's Linkedin - https://www.linkedin.com/in/jodikrangle/
Peace of Cake Voice Over and Vocals - https://voiceoversandvocals.com/
Read Article: https://saspod.com/blog/post/the-power-of-audio-branding-in-marketing-why-sound-matters-more-than-ever
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