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The Pod Files
Are you a business owner trying to market your venture through content? Are you struggling to get an ROI with your marketing?
If this answer is yes, this podcast is for you!
In this ever-changing world, it is imperative to stay up to date with the latest developments in the creative economy. Have you ever wondered why certain creators can make a living while others struggle to put content out there? What makes other creators different?
Tune in and learn the secrets of running a successful business in the creative economy and elevate your business’ creative department so it actually generates results.
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#personal branding
How To Get Featured On Podcasts with Victoria Bennion
In this episode of The Pod Files, host Bogdan Bratis sits down with Victoria Bennion, a UK-based visibility strategist and founder of The Best Podcast Guest booking agency. Victoria shares her journey from journalism to becoming a sought-after expert helping authors, entrepreneurs, and experts break through the noise by landing guest spots on the right podcasts. The conversation covers the essentials of building a strong personal brand for podcast pitching, practical strategies to land podcast guest spots, the importance and benefits of podcast guesting, and key mistakes to avoid. Victoria and Bogdan also discuss the value of podcasting as a networking tool, the nuances of podcast pitching, and share some lighthearted personal stories, including their biggest professional blunders.
(01:06) First Impressions & The Importance of Online Presence
(01:34) Victoria’s Big Win & Networking Benefits of Podcasting
(04:24) Victoria’s Journey: From Journalism to Podcast Strategist
(07:20) Transition from 9–5 to Entrepreneurship
(08:31) Scaling Up: First Hires & Family Help
(11:38) What Makes a Good Podcast Guest? (Branding & Readiness)
(15:13) Crafting a Guest One-Sheet & Unique Interview Angles
(18:42) The Hidden Benefits of Being a Podcast Guest
(22:17) Where to Find Podcasts to Pitch (And the Importance of Strategy)
(24:34) How Many Pitches = One Yes? Plus Matchmakers & Facebook Groups
(29:47) Vetting Podcasts & Red Flags to Watch For
(31:00) Backlinks & Repurposing Content
(32:42) Victoria’s Biggest Success Stories
(34:51) Podcasting as a Networking Tool
(39:47) Mistakes Made: Scheduling, Time Zones, and Learning from Blunders
(46:18) Lighthearted Game: Strange Googles & Odd Online Purchases
(51:18) The Biggest Challenges in Podcast Pitching
(52:18) Do Social Media Numbers Matter to Get Booked?
(53:21) Where to Find Victoria & Episode Wrap-Up
Victoria's Gift To Listeners: https://thebestpodcastguest.co.uk/the-pod-files/
LinkedIn: https://www.linkedin.com/in/victoriabennion/
The Best Podcast Guest: https://thebestpodcastguest.co.uk/
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