Saspod Blog

Dynamic Ad Insertion (sometimes more accurately called Dynamic Audio Insertion) is a new technology that solves the problem of outdated, irrelevant advertising in podcasting. It works by allowing certain audio segments of the show to be changeable at a later stage, in contrast to ‘baked-in’ podcast audio, which remains the same for eternity. So, how is having replaceable audio in your podcast an advantage? 

If you’re putting more than the minimum into your show, how do you attract the right type of listener? Let’s share with you 4 podcast promotion tactics that work every time!

There’s a better way to grow your podcast than Facebook and Google ads. Most podcast apps now offer some kind of pay-per-tap advertising option. When a user searches a podcast app for “baking tips”, they’re not looking for a website or tutorial video. They’re looking for a podcast or episode. Let’s check out how 5 of the leading podcast apps allow you to display in-app ads and drive traffic to your show.

It is obvious why you would want to secure a sponsor for your podcast, the question is how to do it? In this article, I will uncover all about podcast sponsorship, I will show you a few ways you could monetize your podcast, when it’s time to do it and where to find your sponsors.