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Toy Business Unboxed
Welcome to "Toy Business Unboxed," the podcast where we unravel the secrets of the toy industry! Join us as we delve into the world of toy design, marketing, manufacturing, and retail. In each episode, we'll unbox the latest trends, strategies, and challenges faced by toy professionals. From insightful interviews with industry veterans to deep dives into market analytics and creative brainstorming sessions, this podcast is your go-to resource for all things toy business. Ideal for inventors, entrepreneurs, or anyone fascinated by toy creation, "Toy Business Unboxed" reveals the stories behind captivating toys. Join us to learn how imaginative concepts become market hits!
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#augmented reality
#92: Squishy Dreams and Toy Realities
In this episode, we welcome Scott Jochim, an industry veteran known as Mr. Squishy, to discuss his journey within the toy and game industry. Scott talks about his early work in virtual and augmented reality, and how it influenced his transition to toys. He emphasizes the evolution from digital to physical play patterns and his success with the Squishland brand, including its unique approach to the vending machine market. Scott also shares his collaboration with Gary Vee on the Vee Friends toy line, highlighting the melding of physical and digital worlds. He offers insights into marketing strategies, handling industry challenges, and gives advice to new entrepreneurs in the toy industry.
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