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Toy Business Unboxed
Welcome to "Toy Business Unboxed," the podcast where we unravel the secrets of the toy industry! Join us as we delve into the world of toy design, marketing, manufacturing, and retail. In each episode, we'll unbox the latest trends, strategies, and challenges faced by toy professionals. From insightful interviews with industry veterans to deep dives into market analytics and creative brainstorming sessions, this podcast is your go-to resource for all things toy business. Ideal for inventors, entrepreneurs, or anyone fascinated by toy creation, "Toy Business Unboxed" reveals the stories behind captivating toys. Join us to learn how imaginative concepts become market hits!
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#games
#89: Rolling for Success: A Game Adventure
In this episode of Toy Business Unboxed, we delve into the fascinating journey of creating the hit dice game, Tenzi, with its inventors Kevin and Steve. From their initial serendipitous meeting to conquering the toy market, Kevin and Steve share invaluable insights about game development, including the critical moments that shaped their success. Discover the importance of passion, the benefits of partnering up, and how unconventional strategies like in-store sampling and engaging booth tactics at trade shows propelled their game to stardom. Plus, gain expert tips on navigating retail versus digital marketing within the toy industry.
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