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Toy Business Unboxed
Welcome to "Toy Business Unboxed," the podcast where we unravel the secrets of the toy industry! Join us as we delve into the world of toy design, marketing, manufacturing, and retail. In each episode, we'll unbox the latest trends, strategies, and challenges faced by toy professionals. From insightful interviews with industry veterans to deep dives into market analytics and creative brainstorming sessions, this podcast is your go-to resource for all things toy business. Ideal for inventors, entrepreneurs, or anyone fascinated by toy creation, "Toy Business Unboxed" reveals the stories behind captivating toys. Join us to learn how imaginative concepts become market hits!
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#storytelling
#88: Licensing and Creative Triumphs
In this episode of Toy Business Unboxed, we sit down with Loren, the founder and CEO of Catalyst Game Labs. With a strong presence in the hobby game industry, Loren shares his fascinating journey from being a Navy veteran and novelist to managing iconic game properties like BattleTech and Shadowrun. He delves into how his love for storytelling keeps these classic games relevant, the challenges and strategies behind launching successful Kickstarter campaigns, and his unique perspective as both a publisher and retailer. From the intricacies of licensing to tips for newcomers in the toy and game industry, there's a wealth of insights packed into this engaging conversation. Tune in to learn how passion and persistence can lead to incredible success in the world of toys and games.
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