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Toy Business Unboxed
Welcome to "Toy Business Unboxed," the podcast where we unravel the secrets of the toy industry! Join us as we delve into the world of toy design, marketing, manufacturing, and retail. In each episode, we'll unbox the latest trends, strategies, and challenges faced by toy professionals. From insightful interviews with industry veterans to deep dives into market analytics and creative brainstorming sessions, this podcast is your go-to resource for all things toy business. Ideal for inventors, entrepreneurs, or anyone fascinated by toy creation, "Toy Business Unboxed" reveals the stories behind captivating toys. Join us to learn how imaginative concepts become market hits!
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Toys on Wheels: Inside the Empire
Join us in this episode of Toy Business Unboxed as we welcome Paul, the owner and CEO of Burning Rubber Toy Company. Paul's inspiring journey in the toy industry began at the age of 15 and catapulted with his love for Hot Wheels. He shares how the die-cast market evolved, the importance of listening to your customer base, and his innovative approach to organizing inventory and managing a toy truck. Paul also discusses the role of eBay and Amazon in his business, the challenges of selling online, and his shift towards in-person events post-pandemic. Tune in to hear about Paul’s advice for new entrepreneurs and his passion for making a positive impact through toys.
⭐Highlights:
00:00 Introduction to Toy Business Unboxed
00:42 Meet Paul: The Die-Cast Toy Expert
01:39 Paul's Early Journey in the Toy Industry
02:31 The Rise of Hot Wheels and Die-Cast Cars
04:07 Building a Business on eBay
07:23 Managing Massive Inventory
09:14 The Unique Toy Truck
13:09 Challenges with eBay Post-Pandemic
15:44 Challenges with eBay's Changing Policies
16:46 Exploring Alternatives: Amazon and Beyond
17:48 Building an Independent Online Presence
19:09 Excitement with Whatnot and Other Platforms
20:25 Adapting to Changes in the Toy Industry
24:23 Consulting and Improving Toy Manufacturing
27:32 Future Plans and Advice for Newcomers
30:34 Final Thoughts and Podcast Wrap-Up
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