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Toy Business Unboxed
Welcome to "Toy Business Unboxed," the podcast where we unravel the secrets of the toy industry! Join us as we delve into the world of toy design, marketing, manufacturing, and retail. In each episode, we'll unbox the latest trends, strategies, and challenges faced by toy professionals. From insightful interviews with industry veterans to deep dives into market analytics and creative brainstorming sessions, this podcast is your go-to resource for all things toy business. Ideal for inventors, entrepreneurs, or anyone fascinated by toy creation, "Toy Business Unboxed" reveals the stories behind captivating toys. Join us to learn how imaginative concepts become market hits!
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Spotify Podcasts
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Amazon Music + Audible
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Apple Podcasts
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Our Socials
#pokemon
Carving a Niche in Toy Design
In this episode of Toy Business Unboxed, we sit down with Lauren, a freelance toy and game designer and founder of Wise Water Studio. Lauren shares her inspiring journey from aspiring architect to successful entrepreneur, working with top brands like Pokemon, Hatchimals, and Bluey. We dive into the importance of networking and community involvement in the toy industry, and Lauren offers valuable insights into balancing creative work with business management as a freelancer. From her educational background at Otis College of Art and Design to her experiences navigating the pandemic, Lauren's story is full of lessons for anyone looking to carve their own path in the industry. We also discuss her participation in events and organizations like Women in Toys, her strategies for client engagement, and her advice for newcomers. Tune in for an engaging discussion packed with actionable tips and industry wisdom!
⭐Highlights:
00:00 Introduction to Toy Business Unboxed
00:43 Meet Lauren: A Journey from Architecture to Toy Design
01:38 Discovering the Toy Design Program
06:58 Transitioning to Freelance Work
11:08 Challenges and Rewards of Freelancing
16:35 Networking and Community Involvement
20:54 Advice for Aspiring Toy Designers
27:17 Conclusion and Final Thoughts
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