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Toy Business Unboxed
Welcome to "Toy Business Unboxed," the podcast where we unravel the secrets of the toy industry! Join us as we delve into the world of toy design, marketing, manufacturing, and retail. In each episode, we'll unbox the latest trends, strategies, and challenges faced by toy professionals. From insightful interviews with industry veterans to deep dives into market analytics and creative brainstorming sessions, this podcast is your go-to resource for all things toy business. Ideal for inventors, entrepreneurs, or anyone fascinated by toy creation, "Toy Business Unboxed" reveals the stories behind captivating toys. Join us to learn how imaginative concepts become market hits!
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Specialty Toys and Retail Resilience: Sue Warfield - 4 Decades of Wisdom
Join us in this episode of Toy Business Unboxed as we chat with Sue, a seasoned expert in the toy industry with over 40 years of experience. Sue shares insights from her diverse roles, including buyer, store owner, sales rep, and now Director of Astra. We delve into her journey, the evolution of the industry, and how Astra supports toy entrepreneurs and specialty retailers. Sue also discusses the pandemic's impact on retail, the importance of personalized service, and the innovative ways Astra helps its members, such as through the unique 'Toy Boat' event. Tune in for an engaging and informative conversation about the challenges and opportunities in the ever-evolving toy industry.
⭐️ Highlights:
00:00 Introduction to Toy Business Unboxed
00:42 Meet Sue: A Veteran in the Toy Industry
01:37 Sue's Journey and Inspirations
03:41 Navigating Retail Challenges During COVID
06:37 The Importance of Specialty Retailers
13:15 Astra's Unique Initiatives and Events
17:59 Advice for New Toy Entrepreneurs
21:59 Staying Competitive in the Toy Industry
24:30 Astra's Resources and Membership Benefits
30:00 Conclusion and Final Thoughts
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