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Toy Business Unboxed
Welcome to "Toy Business Unboxed," the podcast where we unravel the secrets of the toy industry! Join us as we delve into the world of toy design, marketing, manufacturing, and retail. In each episode, we'll unbox the latest trends, strategies, and challenges faced by toy professionals. From insightful interviews with industry veterans to deep dives into market analytics and creative brainstorming sessions, this podcast is your go-to resource for all things toy business. Ideal for inventors, entrepreneurs, or anyone fascinated by toy creation, "Toy Business Unboxed" reveals the stories behind captivating toys. Join us to learn how imaginative concepts become market hits!
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Women in Toys: Leadership and Empowerment
In this episode of Toy Business Unboxed, join me, your host Jason Hsieh, as I sit down with Ehi, the incredible founder of Little Art and chairwoman of Women in Toys. Ehi's journey from a successful attorney to a creative powerhouse in the toy industry is nothing short of inspiring. We'll dive into her story of transforming a pandemic project into innovative toys that blend creativity with marketing. Plus, learn about her pivotal role in advocating for women in the toy business. Ehi shares insights on the benefits of her legal background, the support provided by Women in Toys, and top advice for budding toy entrepreneurs. Don't miss this engaging and insightful conversation!
⭐️ Highlights:
00:00 Introduction to Toy Business Unboxed
00:50 Meet Ehi, Founder of Little Art
01:25 Ehi's Journey from Law to Toys
02:22 Creating Little Art During the Pandemic
03:35 Joining Women in Toys
04:35 Impact of Legal Background on Toy Design
06:19 Innovative Products and STEAM Concepts
07:43 Certified Play Expert Program
08:14 Supporting Women in the Toy Industry
14:53 Empowerment Day at Licensing Expo
17:24 Balancing Roles and Staying Organized
28:52 Advice for Aspiring Toy Entrepreneurs
30:19 Conclusion and Contact Information
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