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Toy Business Unboxed
Welcome to "Toy Business Unboxed," the podcast where we unravel the secrets of the toy industry! Join us as we delve into the world of toy design, marketing, manufacturing, and retail. In each episode, we'll unbox the latest trends, strategies, and challenges faced by toy professionals. From insightful interviews with industry veterans to deep dives into market analytics and creative brainstorming sessions, this podcast is your go-to resource for all things toy business. Ideal for inventors, entrepreneurs, or anyone fascinated by toy creation, "Toy Business Unboxed" reveals the stories behind captivating toys. Join us to learn how imaginative concepts become market hits!
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#e-commerce
Amazon Playbook: Winning Strategies for Toy Sellers
Hey toy entrepreneurs, join us as our host Jason Hsieh, the founder of Toy Launch and owner of LakiKid, shares his tips on effectively launching and managing a successful toy brand on Amazon, from inventory management to impactful marketing, mastering PPC advertising, and building a supportive community, all while giving you a peek into his journey of creating toys for kids with special needs.
⭐️ Highlights:
00:00 Introduction and Webinar Overview
02:18 Meet Jason Hsieh: Founder of Toy Launch
05:28 The Three Principles of Toy Marketing
06:40 Phases of a Successful Amazon Product Launch
16:24 Legal and Compliance Requirements
19:30 Market Analysis and Buyer Personas
23:39 Competitor Analysis on Amazon
26:08 Branding Strategy and Design
27:27 Personal Branding and Unboxing Experience
29:36 Amazon Storefront Design
31:02 Listing Optimization Steps
33:02 SEO and Image Optimization
36:32 Creating Effective Amazon Videos
39:34 Review Strategies and Amazon Vine
42:16 Profit Margins and Cost Management
45:25 Advertising Campaigns and External Traffic
48:21 Inventory Management and Launch Timeline
49:49 Conclusion and Free Audits
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