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A Journalist's Guide To AI
A Journalist’s Guide to AI helps journalists, PR pros and media creators use AI without losing their voice.
Hosted by professor and coach Yumi Wilson, each episode offers practical tips, real prompts, and ethical strategies using tools like ChatGPT, Otter.ai, and Perplexity.
Learn how to write smarter, research faster, and stay human in a tech-driven world.
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Nikitha Lokareddy on Building Unspun AI, Zero-Click Search and the Future of Visibility
In this episode of A Journalist’s Guide to AI, Yumi Wilson talks with communications strategist and Unspun AI founder Nikitha Lokareddy about what happens when communicators move from using AI to building with it.
Nikitha shares how she built Unspun AI, an AI-powered news intelligence tool that delivers daily briefings, compares sources, analyzes media bias and tracks social signals. She also explains why subject-matter expertise matters, how AI summaries are changing search and why journalists, students and communications teams need to understand SEO, AEO, GEO and zero-click discovery.
This conversation is for journalists, educators, communicators and organizations trying to use AI responsibly without losing trust, voice or editorial judgment.
Topics include:
- Building with AI without a formal coding background
- Unspun AI and news intelligence
- AI summaries and zero-click search
- SEO, AEO and GEO
- Source comparison and media bias analysis
- AI fluency for students and early-career communicators
- Why human judgment still matters
Learn more about Nikitha Lokareddy:
https://www.nikithalokareddy.com/
Check out Unspun AI:
https://unspun-ai.com
Learn more about Yumi Wilson’s AI workshops, webinars and consulting:
https://www.yumiwilson.me
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