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A Journalist's Guide To AI
A Journalist’s Guide to AI helps journalists, PR pros and media creators use AI without losing their voice.
Hosted by professor and coach Yumi Wilson, each episode offers practical tips, real prompts, and ethical strategies using tools like ChatGPT, Otter.ai, and Perplexity.
Learn how to write smarter, research faster, and stay human in a tech-driven world.
Produced in partnership with Saspod. Subscribe for weekly insights that keep you sharp, creative, and ahead of the curve.
Media and Marketing Professionals: Unlock the Secrets to Effective AI Prompts
In this episode, I’ll show you how to craft prompts that actually get AI tools like ChatGPT, Claude, and Perplexity to work for you. Here’s what you’ll learn:
How Context Makes AI Responses Relevant and Useful
I’ll explain why giving the AI the "who," "why," and key details is like briefing a colleague—it sets the stage for more accurate and helpful responses.Why Defining the Task Keeps AI Focused
You’ll hear how clear, specific instructions can keep the AI on track, avoiding vague or off-topic outputs.How Constraints Lead to Better Results
I’ll share how adding limits like word count, tone, or format can sharpen AI’s responses, making them concise, clear, and tailored to your needs.
I’ll walk you through the CTC framework—Context, Task, Constraints—a simple but powerful way to transform vague prompts into actionable, meaningful results. You’ll see how this approach compares to most people's hit-or-miss method when working with AI.
By the end of this episode, you’ll feel confident using the CTC method to get precise, actionable insights for anything from press releases to social media posts to news summaries. Let’s dive in!
Media, PR, Communications, Journalism, Marketing, AI, Prompting
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