A Journalist's Guide To AI Artwork

A Journalist's Guide To AI

A Journalist’s Guide to AI helps journalists, PR pros and media creators use AI without losing their voice.


Hosted by professor and coach Yumi Wilson, each episode offers practical tips, real prompts, and ethical strategies using tools like ChatGPT, Otter.ai, and Perplexity.


Learn how to write smarter, research faster, and stay human in a tech-driven world.


Produced in partnership with Saspod. Subscribe for weekly insights that keep you sharp, creative, and ahead of the curve.


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How to Leverage AI Tools Without Losing Your Authentic Voice with Dave Isaac

In this episode, Yumi Wilson and Dave Isaac discuss the best practices for using AI tools like ChatGPT, Grammarly, Otter.ai, and Claude to enhance journalistic workflows without compromising authenticity. They explore how AI can handle tedious tasks, help with customization, assist in fact-checking, and to improve content creation—all while ensuring the human touch remains integral to the storytelling process.


Highlights:

[00:00:00] Introduction: Yumi welcomes Dave Isaac back to the show and sets the stage for discussing AI in journalism.

[00:01:16] Optimizing Workflow: How AI tools can automate repetitive tasks, such as drafting newsletters and transcribing interviews, while keeping creative control.

[00:05:24] Customizing AI Tools: Tips on using custom instructions to align AI-generated content with your style and audience.

[00:11:22] Verifying AI Outputs: Importance of fact-checking AI-generated content to avoid inaccuracies or fabricated quotes.

[00:22:33] Future of AI in Content Creation: Discussing the evolution of AI tools, the challenges of maintaining authenticity, and the role of journalists in the AI-driven world.


Best Quotes:

1. "People often go for the home run... You don't need that. Take some singles and doubles, play small ball." — Dave Isaac on using AI tools efficiently without over-reliance.

2. "Thank goodness that you have a fact-checking process."* — Dave Isaac emphasizes the critical role of verifying AI outputs.

3. "AI offers incredible potential for journalists and communicators, but it's not a magic solution." — Yumi Wilson on the need for responsible AI use.


Resources Mentioned:


Call to Action:

Connect with Yumi: For more insights on leveraging AI in journalism and personalized coaching to maintain your authentic voice while using AI tools, visit yumiwilson.me. You can also join Yumi's free webinars or book a one-on-one coaching session to take your content strategy to the next level.


To support my work and gain exclusive access to additional AI-related content, consider becoming a patron at Patreon.



How to Leverage AI Tools Without Losing Your Authentic Voice with Dave Isaac Artwork
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Yumi Wilson Profile Picture

Yumi Wilson

Yumi Wilson is a broadcast journalist and SF State professor specializing in media writing, theory, and AI’s role in storytelling. As host of A Journalist’s Guide to AI, she dives into how technology is reshaping newsrooms—and how creatives and communicators can stay ahead. Find her full portfolio,

View all podcasts by Yumi Wilson